The assignment was to make modern, high-quality, on-Brand design solutions for Com Hem’s re-branding Play-Apps for iOS, Android mobiles and tablets, OS and Android TV. The goal was to develop an attractive, competitive world-class product family, ready for market release in January 2020.
The results included visual design concepts, pixel-perfect design and UI elements. Tab navigation and icons, menus, content, information cards, design templates such as newsletters and color concepts for dark mode and light mode.
Design-work for Comhem Play`s new logo were done, in collaboration with the Brand manager. Four color variants were made for optimal digital color experience; primary logo, secondary logo, monochrome logo and logo for prints such as newspapers, promotions and market fairs.
The process work was carried out in cooperation with UXD team, cross-professional team and in-house marketing team.