The assignment was to make a modern Art direction concept, to simplify the user experience during performing task flows in a new responsive web portal. A graphic style concept was made the form language applied the to a number of main pages for responsive Web Product. A collection of guiding illustrations was made, to support workflows and status indications in the service. The process work was carried out with reviews and presentations for interaction designer and project steering group. The design result was an Art direction concept and a responsive prototype.